IDIR's journey began with a vision, a vision nurtured by our founder. With a profound appreciation for her Moroccan heritage and a successful background in skincare innovation, our founder embarked on a new quest. Her mission was to intertwine the richness of traditional Moroccan beauty rituals with the vibrancy of modern skincare needs, breathing new life into age-old practices.
Our founder extensive experience in the skincare industry, coupled with her deep-rooted connection to Moroccan traditions, has been the guiding force behind IDIR. She understood that the beauty secrets held within Moroccan soils and plants, like the rejuvenating Argan and Prickly Pear oils, were more than just ingredients; they were a legacy of wellness and beauty passed down through generations.
At IDIR, we believe in the power of these natural treasures to not only enhance beauty but to invigorate the spirit. Every IDIR product is a homage to this legacy, crafted to bring the Moroccan way of beauty and rejuvenation to the world.
Our products are more than skincare; they are a celebration of life, encapsulating the vitality, the culture, and the artisanal craftsmanship of Morocco.
Join us in this journey, and let IDIR bring a touch of Moroccan vitality to your daily life. Embrace the beauty rituals that have stood the test of time, and feel the essence of 'alive' with every use."
For any questions or guidance, feel free to contact us.
